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Viva la VIA! (part deux) September 29, 2009

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Alright, I’m back and ready to gripe.

As most of the self-absorbed snob-culture noticed back in March, Starbucks launched their new instant sensation, Starbucks VIA Instant ReadyBrew – pardon me if my semantic organization is a bit off.

I was fairly enthused about the prospect from a sales standpoint when it launched here in Chicago.  It was fairly innovative and effectively marketed, although as someone who uses Metra and CTA daily, I’ve yet to notice a single VIA travel mug or anyone busting open VIA packets at all on either train.  Overall, sales within my district were good, as a matter of fact, the reception of VIA was well-absorbed by customers nationwide through the magic of online shopping.

Fast-forward to mid-September and VIA has obviously lost some of its luster.  Maybe because Starbucks only offers the product in Italian Roast and Columbian.  Maybe because it isn’t offered in decaf like Nescafe’s new instant ready-brew.  Whatever the reason, you would expect corporate to develop the VIA brand before re-launching it.  Clearly, this didn’t seem to be considered. 

My boyfriend dressed for the VIA re-launch.

My boyfriend dressed for the VIA re-launch.

Today, Starbucks is holding the nationwide launch of VIA, which is all fine and good on it’s own.  However, store sales expectations are somewhat ridiculous and the strategy is misguided.  Although cute and a nice break from the norm, partners are required today to dress as their ideal representation of someone who would benefit from VIA.  Now from a partner perspective, yes, the idea of dressing up is fun, however, as someone studying PR and brand image, etc, I don’t see this as an effective strategy to boost sales.  Chicago has been oversaturated with VIA and its competitors since March and it’s going to be difficult to boost sales with tastings and costume parties in Starbucks stores that have been on the VIA train since it debuted. 

Then again, what do I know?  Those of us at store-level are the only ones that will directly take the brunt of customer (dis)satisfaction if there is any to be had.  I get to avoid the costume party, but we’ll see how the Taste Challenge Weekend pans out.

To be continued..

U2 @ Soldier Field…My Tickets Arrived! March 30, 2009

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So I chose last week to completely omit the fact that I have indeed acquired two tickets for U2’s show at Soldier Field here in Chicago on Sept. 12.

I can remain silent no longer…after 18 long, impatient years of waiting, my U2 tickets have arrived.  Behold, the most beautiful thing I’ve witnessed to date:

Chicago SSI Parade Canceled…Indefinitely. March 26, 2009

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cp1_0326091013So unless you’re a Chicagoan of Irish heritage or simply a resident of the South Side in the Beverly/Morgan Park area – as well as the other South Side neighborhoods densely populated with the Irish - you may not have heard the news that the South Side Irish Parade, which has been a neighborhood tradition for over 30 years and a Chicago landmark in and of itself since, has been canceled…indefinitely.  Here’s a press release from the South Side Irish Parade Committee dated Mar. 25, 2009:

For Immediate Release 25 Mar 2009

For confirmation contact Mary Beth Sheehan (773-393-8687)

RE: SOUTH SIDE IRISH ST. PATRICK’S DAY PARADE PLANS FOR 2010

Let this release serve as notice that the South Side Irish St. Patrick’s Day Parade Committee is not planning to stage a parade in its present form in March of 2010.

This decision was not arrived at lightly. For 31 years, this parade was a staple of the Beverly/Morgan Park and Mt. Greenwood communities – a celebration of faith, family and heritage that was cherished by thousands. Founded in 1979 by the Hendry and Coakley families, it was intended to instill in this community an appreciation for the Irish heritage that so many of its residents share.

This parade was an eagerly anticipated annual event which celebrated families, many of whom have created decades long traditions that we hope will endure. But what began as a neighborhood parade is now an event of international proportions. More than 300,000 people typically flock to the Beverly area each year, and the sheer volume has become more than the neighborhood can reasonably accommodate. With these numbers comes a collection of issues that strain both the host community and those individuals charged with effectively managing the crowds. Additionally, the amount of resources required to launch the event has become overwhelming to the community.

The Committee would like to thank the tens of thousands of parade faithful who supported this event for more than 30 years. The multigenerational families who turned out along Western Avenue each year, along with the fine organizations featured in the Line of March, were the essence of what made this parade so special. We would also like to thank the Chicago Police Department for the effort they put into managing the ever-growing crowd while working to maintain the dignity of the event.

While we regret the need to alter such a fine tradition, the Committee feels that suspending the South Side Irish Parade in its present form is the just and responsible thing to do. It is our hope, however, that this will not mean an end to the neighborhood’s annual celebration. The Committee will work to create a series of alternate events that will return us to what the parade’s founders had in mind – a neighborhood-friendly celebration of Irish heritage. Please look for news of our plans later this year.

Thank you for your support,

The South Side Irish St. Patrick’s Day Parade Committee

Now, I understand full-well that the parade has become a huge party over the years and an international attraction, but when you watch or read the reports about arrests made, it’s generally out-of-towners who are the perpetrators.  When I say “out-of-towners” I don’t mean people from surrounding suburbs, but from places as far as Arkansas as well as other regions in the Midwest.  So that’s how it’s playing out?  The out-of-towners are what’s contributing to the cancellation?  Supplementing reports also suggest that underage drinking at the event is an issue.  Tell me, where isn’t underage drinking an issue?

I do believe that the neighborhood’s integrity should be maintained in the sense of quelling vandalism where it may occur and stepping up police presence, but canceling the event altogether is a mistake.  The event began as a community event, and I have no doubt that it will be put on next year, perhaps illegally.  If it does, I guarantee there will not only be Chicagoans from the South Side, but all over the Chicagoland area to protest the decision.

Considering the volume of public outcry already, I have no doubt the issue

SSIP 25th Anniv. Poster

SSIP 25th Anniv. Poster

will continue a year from now.  It may fade with the onset of summer and the other festivities around the city, but I’m hoping the issue makes a resurgence during the summer Celtic Fest at Grant Park as well as the Irish Fest at Gaelic Park.  There’s already a Facebook group up and running – yes, of which I am a part – protesting and writing to city officials as well as committee heads to bring the parade back to Chicago.

viva la VIA..! March 2, 2009

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Well, tonight is just an eve of excitement now isn’t it?  I’m supposed to technically keep my mouth shut about a particular event that happened today…at least until tomorrow.  I promised my boss I wouldn’t blog or tweet about it until after the fact, so I’ll keep my word as intended, but expect more tomorrow.

already satirizing our sweet VIA display

already satirizing our sweet VIA display

In other news, VIVA LA VIA!  Yeah, I said it.  I helped to a very minor degree on our store set for  tomorrow’s launch of Starbucks VIA Ready Brew instant coffee.  I honestly hate to admit, Howie was right, it’s relatively delicious.  Generally speaking, instant coffee is absolutely awful, unless you get the good stuff from Europa; considering we’re Americans, we have little to no concept of how to properly enjoy coffee.  At any rate, the convenience and surprisingly palatable flavor of VIA has led me to keep my mouth shut and my criticisms to a bare minimum…it’s good stuff, and I’m quite thrilled to have Chicago as one of only three test markets for the product, with Seattle and London being the only others.

Also, I got my hot little hands on the new U2 album; no worries to my

happiness is new U2

happiness is new U2

managers who read this blog, I promise you I did NOT take a copy tonight.  Besides, we’re not selling the $100 deluxe version, so no worries there…just took shameless photos of myself practically eating the packaging.  I’ve got a bit of a rebuttal to make against the New York Times regarding the loss of U2’s relevance in the world.  Look for that tomorrow or Wednesday.  I was, however, very pleased to see that $1 from the sale of each copy of “No Line On the Horizon” would be donated to the Global Fund.  Not an incredibly huge donation, but pending the response from customers, it could lead to something. 

Enough Starbucks news, I’ve got some sad personal affairs that I’d very much like to address for the sake of my distress and discontent and the illusion that my posts are actively read by the world.  As I may have mentioned not too long ago, I received the CEIA National Two-Year Student Internship Award.  The award presentation is going to be – as it always is – at CEIA’s National Conference, which happens to be in Portland, OR this year.  Originally, I was supposed to attend the event.  Obviously, the economy keeps spiraling further into the abysmal depths of depression, there was the slim chance I wouldn’t be able to attend.

karole, casey, and myself in the ad the CEIP dept. took out in the feb. 20 edition of the courier

karole, casey, and myself in the ad the CEIP dept. took out in the feb. 20 edition of the courier

Well, that slim chance became far more likely when I went for the SFE Award as presented by COD.  Today, I got a very apologetic email from the Co-op director.  In very few words, she regretfully announced to me that the school wouldn’t cover the expenses to send me to Portland even for a day to just fly in, accept my award, and go home.  Now to me, there’s something incredibly wrong with this. 

I understand the slump we’re all in, but when the institution boasts about the amount of awards its students receive, how much attendance is up, and all the grants and scholarships that are being given out to students, departments, and just to the institution itself, I begin to wonder what the real reason is.  So, instead of accepting my award in person, I have to wait until May to attend the Board of Trustees meeting and accept it there, where I know no one, no one knows me, and where all relevance will have been stripped from the original significance.

I’m incredibly disappointed, but I’m still the national winner in my category, however, by matters of principle, I’m very surprised that this was the road the institution preferred to travel.  Again, I’m not ungrateful, just surprised, but what can you do?  My Manifest Destiny’s just gonna have to wait.  Besides, the Co-op department took out that nifty ad in the Feb. 20 issue of the Courier, so I can’t gripe too much.

At any rate, it’s been an interesting day.  This week’s going to be absolutely insane with PRSSA elections coming up fast, four papers and a speech due by Thursday as well as my obligation to play my horn for a Taize prayer service at St. Vincent DePaul, I’m guaranteed to be a ball of nerves.  Spring break, get here a bit faster please…

bomb scare @ depaul library… February 19, 2009

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literally the last thing i needed today was to be chased out of the john t. richardson library whilst blogging over a bomb threat.  but, as fate would have it, i was…wasn’t a pleasant experience, although i figured it was a hoax.

i knew something fishy was going on when i got in there though.  there were at least five campus safety officers standing around the entrance, but it was over 45 minutes before the warning message went off. 

i wasn’t the least bit satisfied with the level of communications the university provided, or complete lack thereof.  the threat was announced around 11:30am and i didn’t hear another word about it ’til i got to the loop for my PR class, where i currently sit.  now, we have this alert system that we as students sign up for to receive alerts about possible life-threatening events or other emergencies.  they’re sent via email, text, and phone call…i signed up for all three since i’m a commuter now.  however, i didn’t receive a single notification and it wasn’t ’til 4:58pm that i got this email:

Dear Students,

We are sending this to you because you are registered for a class in Lincoln Park on Thursdays. As you may know, we received a bomb threat this morning at the Richardson
Library.

Public Safety immediately notified Chicago Police to assess the situation. After a preliminary investigation, a precautionary evacuation was ordered. No other buildings were affected and no classes were cancelled outside the library. At 2:30p.m., Chicago Police gave the all clear to the library, which was declared safe andreopened.  All campus activities and classes in the building and the entire Lincoln Park Campus are continuing today as scheduled.

In response to this situation, DePaul activated its public address and electronicmessage sign system in the library. A large number of Public Safety and Chicago Police officers were on the scene to personally notify those directly affected and
to direct those outside the building away from any potential danger. DePaul also sent an e-mail to the desks of all employees to alert them to what was happening and posted the information on its home page, DePaul’s main source of information in an emergency.

Our emergency communication staff were prepared to issue a DPU Alert if the situation were to escalate. Thankfully, that did not become necessary.

Some students have asked why a DPU Alert was not issued. That system notifies approximately 30,000 people simultaneously in up to three different ways: telephone, e-mail and text message. It was established for use in life-threatening
emergencies with immediate danger and is not designed to be a primary alert system.

First responders, who are most likely to be Public Safety officers and Chicago Police or Fire personnel, will always direct those in immediate danger to safety.  DPU Alert will be used if the situation is determined to pose imminent danger, and will almost always be the third notification to those in the area when a decision is made to activate it. 

Unfortunately, bomb threats are a routine prank designed to disrupt activities at many large institutions like universities, high schools, airports and shopping malls. DePaul takes every threat seriously. It calls on the expertise of the highly trained Chicago Police Department to evaluate the danger level and then responds accordingly, always ready to take the next step if and when the situation becomes more serious.

We regret the inconvenience this unfounded threat caused.

Chicago Police and Public Safety are actively investigating to determine who made the threat. If a suspect is identified, he or she will be prosecuted to the full extent of the law. If you have any information about the threat, please call Public Safety at 773/325-7777.

Sincerely,

Bob Wachowski
Director of Public Safety

dear america… November 5, 2008

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thank you for using your head.  i’m so proud to be a democrat and, above all, an american for the first time in a very long time…

e-day in chicago… November 4, 2008

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never have i been so thankful to have voted early back on october 13th…that being said, i can enjoy – or perhaps absolutely dread – what today might bring.

heading up to the city now for class…i’ll take pictures of anything of potential interest; as if the droves of riot police won’t be interesting enough.

whatever happens today, it has already irrefutably been a historic election…here’s to making four more years of it.

good luck barack…hope to see you at grant park tonite as the president-elect of the united states…

but you made it close… July 24, 2008

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sometimes i forget just how much i love living in illinois…took these [while driving home] after class tonite. had a great chat with my professor. tried like hell to say as much as i could before i have to say goodbye. i’ll miss him…i love him. brilliant man…oh yeah, so pictures?:

rollercoasters are fun… July 8, 2008

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so today’s been a rough day…however, generally productive and looking up on the depaul end of things. we had a bit of an emergency at HSP that couldn’t have come at a worse time considering all that has to be done for phase two of “feed the kids” which happens tomorrow. things were generally salvaged and smoothed over, it was just the series of events that led to it that made the day discouraging. without going into unnecessary detail, we had a mixture of food mishap due to lack of proper communication and the wonderful illinois prairie heat. but, overall, we have more food to distribute tomorrow which made it all worthwhile in the long-run. we’re still experiencing a bit of a food shortage, but this mishap turned blessing in disguise really helped the situation…even though it didn’t seem that way rushing and sweating and panicking in the warehouse to make sure all perishable food was stored as quickly as possible. all is well and tomorrow’s families will no doubt be the benefactors…good fuzzy feeling, ha.

on the depaul front…leave it to my PR professor to help me make things right for myself. the only reason i haven’t ever mentioned his name is for the sake that this blog is public domain and i don’t want to infringe on his privacy…but enough of that disclaimer. due to a connection he had who also had a connection that happened to be the associate director of transfer admissions, i just might be getting that last nudge i need to be readmitted in the fall. i’m not getting my hopes up, however…i always prepare for the worst and hold my breath for the best.

beyond that, i’ve got a lot of catch-up work to do this week before and after my site-visit this thursday from the head of co-operative education & internship department up here. i’ll have a few final mentions of the work i’ve been working on at HSP. as always, i thoroughly encourage anyone who reads this to look into HSP and similar programs like it in your own communities.

given the times we’re in and the direction we’re headed as a society, it’s up to us to take care of each other…not the government’s. the government’s only there to serve as the rule-maker and deal-breaker…if we can’t take care of each other, then what’s the point?

solidifying faithlessness in systems… July 7, 2008

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so i pretty much just found out that i won’t be going back to depaul in the fall…i’ll have to wait for my appeal to be heard during winter intercession for possible re-admittance in january of next year.

in other words, i can forget about graduating on time…

all that was looking up is in the gutter again…and people wonder why i have no faith.